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    Kevin Tan
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    Writings
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    Amplify Your Differences

    Amplify Your Differences

    Need to be best in your own category

    • Tech is winner takes all because of scale and no marginal cost of software. You can just buy from the best
    • So in order to win, you need to create your own category. Be utterly unique. Amplify your differences.
    As simple as possible but no simpler

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